— · Serum
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4.8
53 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Rice ingredient reputation
Consumers specifically seek out this product for the rice component's known soothing and brightening properties, with multiple reviews mentioning they chose it because rice is gentle on skin.
Brand loyalty and repurchasing
Several reviewers indicate long-term usage history with SKINFOOD or note this is a repeat purchase, suggesting established trust in the brand's efficacy and safety.
Gift-giving and recommendations
Multiple reviews mention purchasing as gifts for friends or family members, and the attractive packaging contributes to its appeal for gift-giving occasions.
Price and promotional offers
Customers frequently mention purchasing during sales or noting the affordable price point, indicating value-consciousness drives conversion alongside product quality.
Influencer and product line exploration
Several reviews indicate trying the serum after using other SKINFOOD products (toner pads, sheet masks, complementary rice line items), suggesting cross-product influence and bundling appeal.
How they use it
Morning skincare routine step
Multiple reviews specify using the serum in the morning routine, appreciated for its lightweight nature and quick absorption that fits into AM regimens without causing greasiness.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering with other products
Customers report successful layering with toners, moisturizers, and other serums, with reviewers noting it combines well in multi-step routines without pilling or interaction issues.
Daily application for dry and sensitive skin
Users with dry or sensitive skin note daily use as their pattern, applying it as a hydration and soothing step before moisturizer or as a standalone treatment.
Post-sheet mask application
Several reviews mention using this serum immediately after sheet masks to lock in hydration, suggesting it functions well as a final layering product in intensive routines.
Frequency and consistency
Reviews mention usage periods ranging from one week to years of continuous use, with most engaged customers applying it daily and some noting visible results within weeks of consistent application.
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