Social media and influencer buzz
Many reviewers (especially Japanese buyers citing 'ヒロさん' and Instagram influencers) say they purchased after seeing the product recommended online or going viral.
Ingredient/brand reputation
Beauty of Joseon's trusted reputation and the red bean/clay ingredient combo attracted buyers seeking a gentler alternative to harsh clay masks.
Repurchase/loyalty
A large number of reviews mention this being their 2nd, 3rd, or 4th repurchase, often citing consistent results and 'stocking up' during sales.
Price and value during sales
Several reviewers specifically mention buying because it was on sale or affordably priced on OliveYoung, viewing it as good value for the amount of product.
Gifting
Multiple reviewers purchased it as a gift for sisters, daughters, or friends who also responded well to it.