— · Serum
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4.8
48 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and product line expansion
Consumers familiar with other 9wishes products intentionally purchased this serum to try another item from the brand, citing positive prior experiences.
Influencer and expert recommendations
Multiple reviews mention trusted Korean male influencers and professional makeup artists (from Olive Young training) recommending the product, driving purchase decisions.
Refill value proposition
The set's inclusion of a 50ml refill bottle is explicitly cited as a compelling purchase reason, appealing to cost-conscious repeat users.
Friend and family referrals
Word-of-mouth recommendations from friends and family members, including parents already using the product, motivated new purchases.
Seasonal suitability and skincare needs
Consumers with dry or sensitive skin specifically sought this product for its hydrating properties and gentle, non-irritating formulation.
How they use it
Pre-makeup primer step
A dominant usage pattern is applying the ampoule immediately before makeup application to hydrate and create a smooth, luminous base.
Daily multi-step routine integration
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Most reviewers report using it every day as a core hydrating step, typically after cleansing and before heavier creams or moisturizers.
Layering with other serums
Consumers combine this with other hydrating products (e.g., Torriden serum) to create moisture-boosting layered routines, with some noting synergistic effects.
Sensitive skin recovery
Used strategically during periods of skin irritation or post-treatment (facials, peels) for its calming, non-irritating hydration properties.
Seasonal adjustment
Preferred during summer months due to lightweight texture; some consumers reserve heavier use for winter when skin dryness increases.
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