Influencer recommendation and brand loyalty
Multiple reviews mention discovering the product through influencers (e.g., 'ヒョクくん') and existing trust in the Centellian24 brand, which drove initial and repeat purchases.
Ingredient reputation (tea tree, centella asiatica)
Consumers specifically purchased the product for its calming formula and strong anti-inflammatory properties promised by tea tree and madeca ingredients.
Price promotions and deals
Several reviews note buying during sales events or discounts ('got it at a last chance sale'), suggesting price sensitivity and opportunistic purchasing behavior.
Repeat purchase for efficacy
Multiple customers explicitly state buying again because the product demonstrated visible results in reducing acne and redness, indicating high satisfaction-driven repurchase.
Set value and complementary format
The inclusion of gel serum with the powder appeals to consumers seeking versatility; many appreciate using the two components together for enhanced benefits.