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4.8
20 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and Celebrity Endorsement
Multiple reviewers explicitly purchased the product after seeing Korean influencers and makeup artists recommend it, indicating strong social proof and aspirational appeal in the Korean beauty market.
Specialized Tool Functionality
Consumers bought it specifically for precise under-eye makeup application, with the dual-brush design (different sizes and firmness) addressing a particular makeup need that standard brushes don't fulfill as well.
Price Promotion and Discounting
Several reviewers mentioned waiting for sales, using coupons, or comparing prices across platforms (Qoo10, OliveYoung) before purchase, suggesting price sensitivity despite premium positioning.
Portability and Size
The compact size made it attractive for travel and on-the-go makeup application, as well as for use by younger makeup users or those needing precise, small-scale application.
Gift Purchase
At least one reviewer mentioned gifting context, and the premium packaging positioning suggests it is purchased as a gift item in Korean beauty culture.
How they use it
Daily Under-Eye and Tear Trough Makeup
Reviewers consistently use the brushes as an essential part of their under-eye makeup routine, specifically mentioning the aegyosal (tear trough), lower lashes, and shadow areas.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Dual-Brush Application with Different Formulas
Users leverage the two different sizes and firmness levels for different products—the smaller black brush for shading and contouring, the larger white brush for powder or gel application.
Triangle Zone Highlighting
Multiple reviewers noted using the thinner brush for the triangular zone under the eye for both shading and highlighting purposes, demonstrating multi-functional application.
Frequent Cleaning Routine
Reviewers mention regularly wiping or washing the brushes, suggesting they are used frequently enough to require maintenance between applications.