Value for Money & Large Volume
Multiple buyers specifically mention the 300ml size and affordable price point as key reasons for purchase, with many noting they bought multiple units because of the low cost relative to competitors.
Brand Loyalty & Repurchase Intent
A substantial portion of reviews come from repeat customers who intentionally rebuy the product, indicating strong satisfaction and trust in the ELASTINE brand across multiple purchase cycles.
Scent Appeal
The distinctive fragrance (Pear & Freesia, musk, or floral notes depending on variant) is cited as a primary reason for selection, with customers drawn to the pleasant aroma as part of the overall experience.
Ingredient Reputation & Efficacy Expectations
Consumers reference amino peptides and protein as active ingredients that address specific hair concerns like thinning, damage, and lack of shine, suggesting purchasing decisions based on ingredient awareness.
Promotional Pricing & Discounts
Several reviewers explicitly mention buying during sales or promotions at retailers like Olive Young, indicating price sensitivity and deal-hunting behavior among the customer base.