Brand loyalty / Abib fan base
Many reviewers say they buy because they love Abib products generally or have used this specific mask 'for years,' treating it as a repurchase staple.
Switching from discontinued or less effective competitors
Several reviewers explicitly say they switched from Bring Green (discontinued) or compare it to Mediheal/Biodance, choosing Abib as a satisfying alternative.
Word-of-mouth / online recommendation
Reviewers mention buying after seeing internet recommendations, friend/family suggestions, or receiving a sample first.
Gifting
Multiple reviews describe buying the mask as a birthday or general gift for friends who then also enjoyed it.
Value/price promotions
Several buyers note purchasing more readily when on sale or discount, citing good value despite being 'a bit pricey' compared to other sheet mask brands.