— · Hair care
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4.4
235 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Gifted to parents/spouse to avoid salon dyeing
A very large share of reviews describe buying the product for mothers, fathers, or husbands who are bothered by frequent hair dyeing or want a low-maintenance alternative.
Alternative for dye-allergic users
Multiple reviewers specifically state they or a family member are allergic to chemical hair dyes or henna and chose this shampoo as a safer substitute.
Word-of-mouth and hype-driven trial
Several buyers say they purchased after reading many positive reviews or hearing about the product's reputation, sometimes skeptically at first.
Repeat/subscription-style repurchasing
Numerous 3rd-5th time repurchase comments indicate satisfied customers keep reordering once they see gradual results, often stocking up during sales.
Value/bundle size and free trial sachets
Reviewers note the large 300g bottle plus 10-day trial packets offer good value for money, especially when bought during Olive Young promotions.
How they use it
Daily use required for results
Most reviewers emphasize that the shampoo must be used every day (not intermittently) to build up color, with visible change typically appearing after 1-4 weeks or 10+ washes.
Skin concerns raised — and how the product addressed them
✓Most reviewers report gradual darkening or blending of gray hair into brown/black tones after consistent daily use over several weeks, though full coverage is inconsistent.
✓A minority of users experienced itching or mild rashes with frequent use, sometimes resolved by reducing frequency or double-cleansing first.
✓Several reviewers note the shampoo leaves hair softer and less dry compared to chemical dyes, positioning it as a gentler alternative.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Leave-on time before rinsing
Some users mention letting the shampoo sit for a few minutes (e.g., 3-5 minutes) before rinsing to enhance the dyeing effect.
Used as sole shampoo, sometimes as second wash
Several reviewers use it as their everyday shampoo, while others double-cleanse first with a gentle shampoo and use MODAMODA as a second step to reduce scalp irritation.
Paired with scalp serum for sensitive scalps
At least one reviewer with dry/sensitive scalp combines it with a scalp serum to offset irritation from continued use.
Travel-friendly sachet use
The included 10-day trial packets are frequently used for travel or as a way to test the product before committing to the full bottle.
✓A few users report noticeably reduced hair shedding after continued use, though this is anecdotal and not consistently mentioned.
✓Some reviewers describe temporary black staining on fingertips, nails, or facial skin, which they mitigated by wearing gloves or wiping quickly after application.
Concerns and outcomes summarized from reviews; percentages are approximate.
