Scalp trouble & irritation relief
Many consumers purchased specifically to address scalp irritation, acne, itchiness, and inflammation. Multiple reviews mention using it for 'trouble scalp' and expecting it to soothe irritated conditions.
YouTube & influencer recommendations
At least one review explicitly mentions purchasing after watching YouTube content about the product, indicating social media and content creator influence drives purchase decisions.
Cooling sensation appeal
The distinctive cool/cold feeling is a primary draw, with consumers seeking relief from summer heat, menopause-related scalp heat, and general discomfort from wearing hats.
Ingredient reputation & brand trust
One reviewer explicitly states choosing it 'because it had the best ingredients,' indicating that Dr.G's formulation and brand credibility influenced purchase.
Hair loss prevention
Several consumers purchased with the expectation it would reduce hair loss or prevent hair thinning, though some noted uncertainty about efficacy.