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4.7
522 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repeat/loyalty purchase
A very large share of reviewers explicitly mention repurchasing 2nd, 3rd, or many more times, indicating strong brand loyalty and habitual reordering.
Social media and word-of-mouth discovery
Several buyers say they first saw the mask on TikTok or Instagram and were prompted to try it, showing the product benefits from viral/influencer exposure.
Olive Young ranking/reputation
Reviewers reference the product's high ranking on Olive Young as a reason to trust and buy it, treating it as a 'must-try' staple in the modeling mask category.
Value for money / generous size
Many note the tub contains enough powder for two full-face applications, making it feel like good value, especially when purchased on sale.
Gift-giving
Several Japanese and other reviewers bought extra units to give to friends, who reportedly reacted positively, suggesting gifting occasions drive incremental sales.
How they use it
Split into two applications
A very common practice is dividing the powder in half before adding water so one cup pack yields two separate face masks, since the full amount is described as excessive for one person.
Skin concerns raised — and how the product addressed them
✓Reviewers consistently report the cooling formula visibly reduces redness and calms overheated or irritated skin immediately after application.
✓The mask is widely described as leaving skin noticeably softer, plumper, and hydrated for hours after removal, even for dry-skin users.
✓Many reviewers, especially users of the vitamin C and orange variants, report a brighter, more radiant complexion immediately after peeling off the mask.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Mix and apply quickly
Reviewers stress that the powder-water mixture hardens fast, so it must be stirred and applied to the face within a short window before it becomes difficult to spread.
Weekly or occasional self-care step, not daily
Users describe using it roughly once a week or before special events (dates, important meetings) rather than as a daily routine step.
Post-sun or post-heat evening treatment
Several reviewers use it in the evening after outdoor sun exposure or exercise to cool down and soothe redness/swelling.
Layered with other skincare after removal
Some buyers follow up with vitamin C serum/cream or toner after peeling off the mask to boost brightening results.
✓The tea tree variant in particular is credited with minimizing pores and leaving oily/acne-prone skin feeling clean and less congested.
✓Most sensitive-skin reviewers report no irritation and a calming effect, though a small number caution that certain actives (e.g., vitamin C) could irritate very reactive skin.
Concerns and outcomes summarized from reviews; percentages are approximate.