— · Toner
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4.8
128 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Brand Loyalty
Consumers cited familiarity with HANYUL's Artemisia (mugwort) line, having previously used toner pads or other products from the brand. Many purchased this mist as a natural extension after positive experiences with other HANYUL products.
Influencer & Social Recommendations
Multiple reviews mention discovering the product through Instagram, TikTok, or personal recommendations from teachers and friends. Influencer visibility drove trial, especially among younger demographics.
Bundle Value & Refill Inclusion
The 120ml bottle plus refill set was frequently cited as a reason for purchase, with consumers appreciating the eco-friendly refill component and perceived cost savings compared to full-size purchases.
Repurchase & Loyalty
Strong repeat purchase behavior is evident, with customers buying 2–3+ times. Many explicitly state this is their favorite mist compared to competing brands like Anua and Dalba, indicating high switching satisfaction.
Summer Cooling & Post-Workout Use
Consumers specifically sought a lightweight, non-sticky mist for makeup touch-ups and cooling after physical activity in hot weather, positioning it as a seasonal essential.
How they use it
Post-Cleansing & Toning Step
Most common usage is immediately after showering or morning facial cleansing, with consumers applying multiple spritzes as a hydrating toner step before serums or moisturizers.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Makeup Touch-Up & Cooling
Users spray the mist over makeup during the day and after workouts to refresh skin, cool the face, and reduce redness without disrupting makeup.
Refrigerated Storage for Enhanced Cooling
Several reviews mention storing the mist in the refrigerator, particularly in summer, to amplify the cooling sensation and soothe heat-affected skin.
Multi-Area Application
While primarily facial, some consumers reported using the mist on body and neck areas, appreciating its lightweight, non-greasy texture for broad-spectrum calming.
Frequent Daily Use
Heavy users reported applying 10+ spritzes per application session, with multiple applications throughout the day (post-shower, morning, midday, evening), leading to rapid depletion of the bottle.
