Influencer and Celebrity Endorsements
Multiple reviewers mention buying specifically due to recommendations from influencers, K-pop idols (ENHYPEN), and celebrities (Cardi B), indicating strong social proof driving purchase intent among younger demographics.
Repurchase Loyalty
At least 6 reviewers explicitly state this is a repeat purchase, with many calling both products 'holy grail' items, demonstrating high consumer retention and satisfaction for the brand.
Value and Bundled Pricing
Reviewers frequently highlight the set's affordability as a key purchase driver, with comments on good pricing, sales opportunities, and the bundle offering better value than buying products separately.
Gift-Giving Appeal
Several reviews indicate purchases made as gifts for parents, family members, and friends, suggesting the product's attractive packaging and perceived quality make it suitable for gifting occasions.
Problem-Solving Reputation
Consumers specifically sought out the bean essence and cream for reported efficacy in treating dryness, sensitive skin, skin barrier repair, and reducing wrinkles based on online reviews and word-of-mouth.