— · Serum
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4.7
500 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient reputation (propolis + niacinamide)
Many buyers cite the propolis/niacinamide combination as antibacterial, anti-inflammatory, and brightening, which drew them to purchase, especially for acne scarring and dullness.
Repeat purchase / brand loyalty
A large number of reviewers explicitly mention this being their 2nd-5th+ bottle and describe it as a 'holy grail' or staple, indicating strong repurchase intent.
Social proof / hype (TikTok, word-of-mouth)
Several reviews reference the product's viral 'glass skin' reputation and being recommended by friends or trends, though a few say it 'wasn't worth the hype.'
Gifting
Multiple reviewers bought bottles as gifts for mothers, sisters, husbands, or friends, citing the glow effect as a shareable benefit.
Price/value relative to results
Many note it is affordable especially during sales, though a growing subset in 2024-2025 comment that it has 'gotten too pricey' and is prompting searches for alternatives.
How they use it
Daily AM/PM use
Most reviewers apply it twice daily, morning and night, as an early step after toner and before moisturizer or makeup.
Skin concerns raised — and how the product addressed them
✓The vast majority of reviewers report a visible, often immediate, brightening and 'glow' effect after use.
✓Reviewers frequently describe improved hydration and softness, with many dry-skin users calling it sufficiently moisturizing without needing heavy layering.
✓Results are mixed: many acne-prone users report reduced breakouts, calmer skin, and faded scarring, while a smaller but consistent group reports the serum triggered new breakouts.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Low dosage per application
Users commonly report needing only 2-3 drops per application due to its lightweight, quick-absorbing formula.
Layering with other actives
Frequently layered with toners, hyaluronic acid, retinol, ginseng essence, or vitamin C serums, with several noting it 'layers well.'
Used as makeup base
Some reviewers use it right before foundation to add glow and prevent makeup from looking dry/flaky.
Long-term/seasonal use
Several long-term users (1+ year, 4th-6th bottle) use it year-round, with a subset noting it's especially valued for hydration in winter and lightness in summer.
✓Several long-term users report visibly minimized or tightened pores after weeks of consistent use.
✓Many with sensitive or redness-prone skin say the serum calms and reduces redness without irritation, though a few report the opposite (irritation/flushing).
Concerns and outcomes summarized from reviews; percentages are approximate.
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