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4.7
93 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Packaging and Aesthetic Design
The majority of reviews cite the cute, palette-shaped packaging (often compared to a watercolor set) and special editions (e.g., Crayon Shin-chan collaboration) as the primary purchase driver, with many buyers explicitly stating they bought it for the design before evaluating product quality.
Compact Travel Size and Portability
Consumers frequently mention buying the palette specifically because it fits easily into clutches and travel bags, making it ideal for on-the-go makeup and small space storage.
Multi-Functional Product Range
The inclusion of eyeshadow, cream blush, and lip color in one compact palette appeals to buyers looking for an all-in-one solution for eyes, cheeks, and lips without carrying multiple products.
Promotional Pricing and Sales
Multiple reviews note purchasing at sale or discounted prices on platforms like Olive Young, indicating price sensitivity and that promotions drive conversions during peak seasons.
Color Tone Suitability
Specific color variant preferences (warm brown, cool-toned, Shin-chan collaboration shades) suggest targeted repurchase intent and the desire to collect multiple colorways.
How they use it
Daily Neutral and Warm Makeup Application
Consumers primarily use the palette for everyday makeup with soft, wearable tones rather than bold looks, often applying shades in a counter-clockwise gradient for simple blending.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Travel and On-the-Go Makeup
The compact size and multi-product formula make it popular for quick touch-ups, traveling, and portable makeup routines where minimalism is valued.
Cream Blush and Lip Application
The cream-based products are frequently used as cheek color and lip tint, with reviewers noting the balm formula is suitable for both blush and lip applications, especially in warm weather.
Eyeshadow Layering and Glitter Accent
Users layer the glitter and shimmer shades over matte and cream tones to create depth, with multiple mentions of white sparkles used as a highlighter on eyelids and inner eye corners.
Highlighter and Face Accent Use
The shimmer and glitter shades are repurposed as facial highlighters on cheekbones and under-eye areas, extending the palette's versatility beyond traditional eyeshadow placement.
