Ingredient reputation (peptides)
Many buyers purchased specifically to add peptides to their routine, citing COSRX's reputation as an accessible, affordable way to try peptide skincare.
Repeat/repurchase habit
A very large share of reviews explicitly mention this being their 2nd, 3rd, 4th, or even 10th+ bottle, showing strong repurchase loyalty and treating it as a holy-grail staple.
Influencer and doctor recommendations
Several reviewers cite Korean/Japanese beauty influencers, YouTube channels (e.g., Doctorly), or dermatologists/skin analysts recommending the product as the reason they tried it.
Double-pack value and sales
Reviewers frequently mention buying because of the 1+1 or double-pack promotion, seeing it as good value for the large total volume (150ml x2).
Gifting
Multiple reviewers bought it as a gift for mothers, husbands, or friends, often reporting positive feedback from the recipient.