— · Serum
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4.8
73 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and Professional Recommendation
Multiple reviewers explicitly mentioned purchasing based on makeup artist, YouTuber, shop manager, and makeup lesson instructor recommendations, indicating strong influencer-driven demand in Asian markets.
Brand Loyalty and Product Line Exploration
Existing ROUND LAB customers buy this ampoule as part of exploring newly released lines from the brand, citing the brand's general reliability and consistent quality.
Repurchase and Satisfaction
A significant portion of reviews mention this is a repeat purchase, with consumers restocking immediately after finishing bottles, demonstrating high satisfaction and retention.
Ingredient Reputation (Collagen & Camellia)
Consumers cite the collagen and camellia ingredients as drivers of purchase, along with the product's claim to address firmness and anti-aging concerns.
Gift-Giving for Mature and Sensitive Skin
Multiple buyers purchased specifically for mothers and family members with dry, aging, or sensitive skin, indicating gifting is a significant use case.
How they use it
Pre-Makeup Foundation and Morning Routine
Consumers apply this ampoule before makeup application as a hydrating primer or foundation base, with several noting it prepares skin well for makeup adherence.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Nighttime and Deep Hydration Ritual
Heavy usage before bedtime is reported, with users applying it on damp skin to lock in moisture overnight and wake to visibly hydrated, plump skin.
Seasonal Rotation (Winter-Preferred)
Multiple reviewers note using it primarily in winter or cooler months due to its rich, chewy texture, with some hesitation about summer use due to perceived heaviness.
Morning Hydration Boost
Consumers use it in morning routines specifically to hydrate skin before the day, with several noting improved skin appearance and glow throughout the day.
Layering in Multi-Step Routines
Reviews indicate use as a serum/ampoule step in broader skincare routines, often paired with creams or other moisturizers for enhanced efficacy on dry or mature skin.
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