Established brand reputation and product line loyalty
Many buyers are repeat customers of ROUND LAB's other products (e.g., Dokdo toner, SPF products) and chose these pads based on positive brand experience and high online ratings.
Gift-giving occasion
Reviewers mention purchasing as gifts for friends, family members (daughters), and partners, indicating strong appeal as a thoughtful skincare present.
Solution for dry and sensitive skin
Consumers with dry, sensitive, and combination skin specifically sought out this product for its hydrating properties and gentle, non-irritating formula.
Convenience and travel-friendly format
The individual pad format appeals to consumers seeking portable skincare alternatives to large toner bottles, particularly for travel.
Price and value perception during sales
Multiple reviews mention purchasing during Olive Young sales, suggesting price sensitivity and perceived value as an important driver when discounted.