Ingredient reputation (PDRN)
Consumers purchased this specifically for PDRN's claimed elasticity, whitening, and skin-brightening benefits, with multiple reviews mentioning they bought it for these marketed ingredients.
Attractive packaging and limited edition
The ATAMAMA collaboration edition's cute and appealing packaging was a primary driver; several reviews explicitly mention buying for the packaging design.
Price and promotional sales
Multiple buyers were attracted by steep discounts (described as 1/4 price sales) and reasonable pricing compared to similar products, making it an impulse purchase during promotions.
Repurchase from previous satisfaction
Several customers mention this is a repeat purchase after using the product successfully before, or after seeing results in the same product line.
Friend or influencer recommendation
At least one reviewer mentions a friend's recommendation influenced their purchase decision despite warnings about scent.