— · Serum
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4.7
102 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Affordable Price & Sales Availability
Multiple reviews mention purchasing on sale and the low cost as key motivators, with consumers specifically noting they stock up during promotional periods and repurchase regularly because the price point is accessible.
Brand Reputation & Previous Positive Experiences
Many buyers purchased this serum after positive experiences with other Kerasys products (traitements, conditioners), indicating brand loyalty drives initial and repeat purchases.
Damaged Hair Repair & Styling Tool Recovery
Consumers with bleached, heat-damaged, or chemically treated hair specifically bought this to address damage from bleaching, flat irons, and frequent styling, seeking restoration of softness and shine.
Travel & Portability
The compact 70ml size was explicitly mentioned as a reason for purchase, with travelers and pool-goers appreciating the easy-to-carry format.
Gift-Giving & Social Recommendations
Several reviews mention buying for family members (mother, friends) after positive personal results or recommendations from beauty salon professionals and word-of-mouth.
How they use it
Post-Wash Application on Damp Hair
Most users apply the serum to wet or damp hair immediately after shampooing, using small amounts (2-3 pumps even for long hair) to avoid buildup.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily or Frequent Use
Consumers report using the product daily or nearly every time they wash, particularly those who use heat styling tools like flat irons regularly.
Hair Tip & End-of-Hair Focus
Common practice is applying the serum to damaged ends, split ends, and mid-shaft rather than roots, to target the most damaged areas without weighing down the scalp.
Small Amount Required
Multiple reviews note that 'a small amount goes a long way' and emphasize the importance of controlling application amount to avoid stickiness, suggesting the product concentrates well.
Seasonal Adaptation
One reviewer mentions switching to this lighter serum formula during hot months compared to heavier hair oils used in cooler seasons.
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