Sale pricing and value perception
Multiple buyers specifically noted purchasing because the product was discounted on platforms like Olive Young, with some comparing it favorably to competitor brands (Avedan) at the sale price point.
Personal recommendation and word-of-mouth
Several reviewers mentioned buying after recommendations from friends, family, or online communities, indicating strong social proof within target demographics.
Repeat purchase loyalty
Multiple reviews indicate this is a third or fourth repurchase item, with buyers explicitly stating they plan to buy again, suggesting high satisfaction-driven repurchasing behavior.
Gift-giving and sharing
Buyers mentioned purchasing multiple units to gift to parents and family members, indicating appeal as a prestige beauty tool gift.