— · Hair care
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4.7
116 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Brand Loyalty
Many buyers purchased based on trust in the SOME BY MI brand and the appeal of peptide and cica ingredients for scalp health. Several customers mentioned previous positive experiences with other SOME BY MI products motivating repurchase.
Anti-Hair Loss Claims
A significant portion of reviews indicate consumers bought this specifically to address hair thinning and excessive shedding. The marketing emphasis on anti-hair loss benefits was a primary driver of purchase decisions.
Influencer & Peer Recommendations
Multiple reviews mention friends recommending the product or purchasing as gifts after others' positive results. Social proof and word-of-mouth played a meaningful role in customer acquisition.
Sensory Appeal & Seasonal Use
The refreshing mint/cooling sensation and herbal scent attracted buyers, particularly those seeking relief during hot weather or for itchy scalp conditions. Some specifically purchased for summer use.
Repurchase for Proven Results
A notable segment are repeat customers who repurchased after observing tangible benefits like reduced hair fall, softer hair texture, or scalp improvement within the first 1-2 months of use.
How they use it
Daily or 2-3x Weekly Cleansing
Most reviews indicate use as a regular shampoo in daily routines or 2-3 times per week. One reviewer mentioned using it nightly as a medicated scalp treatment.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Followed by Conditioner
Multiple customers noted they follow application with conditioner because the shampoo can be slightly drying, suggesting a conditioning step is part of the intended usage pattern.
Scalp Massage & Lathering Ritual
Reviews indicate consumers massage the shampoo into the scalp to activate the refreshing/cooling sensation, with some noting it requires generous amounts to achieve adequate lathering before distributing through hair.
Seasonal Intensification in Summer
One reviewer specifically noted using it during hot weather when scalp feels more irritated, suggesting seasonal adjustment of frequency or emphasis.
Longer-Term Treatment Course
Reviewers mention using for 1-3+ months to observe anti-hair loss effects, indicating this is positioned as a sustained scalp treatment rather than single-use solution.
