Mascara alternative for daily/no-makeup days
Many buyers purchase it specifically to replace regular mascara on 'no makeup' or low-effort days, valuing that it tints lashes subtly without looking heavy.
Lash perm/lash lift maintenance
A very large share of reviewers use it after eyelash perms to maintain curl and add color without the reported curl-flattening effect of regular mascara.
Repurchase/brand loyalty
Numerous reviewers mention this is their 2nd, 3rd, or 5th+ tube, and many already used COSNORI's clear serum before trying the black tinted version.
Influencer/celebrity and word-of-mouth recommendation
Several reviews cite YouTubers, a Korean drama (Transit Love/Exchange), or friend recommendations as the reason for first trying the product.
Promotional gifts and collab packaging
Many purchases, especially during sales, were driven by cute bundled freebies (Pingu hair clips, mirrors, lash combs) rather than the product itself.