Severe dandruff and scalp problems
Multiple consumers purchased this product specifically to address chronic or stubborn dandruff that had persisted despite trying other shampoos. Reviews indicate it was bought as a targeted solution for partners or family members with documented scalp issues.
Recommendation and brand reputation
Several reviews mention a 10-year history with the Raush/Rouche brand, suggesting strong brand loyalty and word-of-mouth credibility in the Korean market for this particular product line.
Scalp sensitivity and irritation relief
Consumers with sensitive, itchy scalps prone to irritation during exercise or with other products specifically selected this shampoo as a gentler alternative that wouldn't exacerbate their condition.
Sale/discount shopping
Multiple reviews explicitly mention purchasing during promotional periods to offset the high regular retail price, indicating price-conscious buyers wait for deals rather than buying at full price.