— · Serum
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4.8
53 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Ingredient Reputation & Marketing
Many consumers specifically chose this product for its hyaluronic acid and Cica (centella asiatica) combination, with some noting they saw advertisements or heard recommendations from makeup artists and beauty influencers.
Makeup Primer Performance
Multiple reviewers highlighted purchasing and repurchasing because it works exceptionally well applied before foundation, preventing patchy makeup and maintaining a hydrated base throughout the day.
Repeat Purchase & Brand Loyalty
High frequency of mentions about being repeat customers (some on their 4th–6th+ bottle) indicates strong product satisfaction and addiction to the formula, despite the relatively premium price point.
Value & Bonus Inclusions
The large 105mL size plus bonus pads (2P×3ea) and occasional 15mL mini samples make the product perceived as good value, encouraging bulk and repeat orders.
Suitability for Sensitive Skin
Many consumers with sensitive and combination skin types specifically purchased this product after learning it was gentle and non-irritating, making it safe for daily use.
How they use it
Morning & Evening Dual Use
A majority of users apply the serum both morning and night, leveraging its lightweight, non-sticky formula that doesn't interfere with daytime routines or sleep.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Pre-Makeup Application
Frequent mention of applying before foundation or makeup as a hydrating base that improves makeup adherence and prevents patchiness and dryness throughout the day.
Year-Round Hydration
Consumers use it across all seasons, though particularly valued during winter dryness and summer air-conditioning-induced dehydration, indicating versatility for climate-dependent skin needs.
Quick Absorption Routine Step
Users apply immediately after cleansing/toning due to the rapid absorption rate, making it a convenient early step in skincare routines without waiting time.
Heavy Application & Layering
Some reviewers note applying generously or layering multiple applications, with the large volume supporting this usage pattern without rapid depletion.
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