Sale/discount pricing
Many buyers explicitly mention purchasing during Olive Young sales or with coupons, citing the discounted price and bundled refill/mask set as a major purchase trigger.
Repurchase loyalty
A very high number of reviewers state this is their 2nd, 3rd, 5th, or even 8th repurchase, showing strong brand and product loyalty over time.
Gifting for mothers/family
Numerous reviews describe buying the cream specifically for mothers, aunts, or elderly relatives, often after the recipient loved a previous jar.
Award/brand reputation
Several reviews reference the '2024 Award winning' status and Olive Young's #1 ranking as reasons for trying the product for the first time.
Value of refill + mask bundle
Buyers frequently cite the included refill tub and bonus gel sheet masks as making the set feel like excellent value for money.