— · Toner
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4.9
167 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase & Loyalty
The majority of reviews explicitly mention repeat purchases over months or years, with many describing it as a non-negotiable staple ('cannot live without it'). Customers stock up during sales and view it as their go-to first step.
Influencer & Social Recommendations
Several reviews cite discovery via Instagram, TikTok influencers (e.g., Kazuha as ETUDE muse), and word-of-mouth from friends or family members, driving trial and conversion.
Value & Bundle Packaging
The 1+1 set (700mL total for the price) is explicitly praised as 'great value' and 'economical.' Buyers appreciate the refill pouch, which enables generous, guilt-free use without waste concerns.
Sensitive Skin Need
Customers with eczema, psoriasis, atopic dermatitis, fungal acne, or post-barrier-damage skin actively seek this product after reading reviews mentioning its gentle, non-irritating formula and pH-balancing properties.
Comparison to Premium Alternatives
Several customers note switching from or comparing to higher-priced options (e.g., Amorepacific lines, Amazon US pricing at $20/180mL), viewing this as a superior cost-per-volume alternative.
How they use it
First Step / Toner Essence
Most reviews describe applying immediately after cleansing, often as a hydrating base to prepare skin for subsequent serums and creams. Some use it as a 'booster' or essence layer.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Cotton Pad / Wipe-Off Toner
Many users saturate cotton pads or DIY cotton masks and apply for 5-10 minutes as a gentle exfoliating or prepping step before heavier products, or to cleanse after makeup removal.
Spray Bottle / Mist Application
Frequent mention of decanting into spray bottles for throughout-the-day facial misting, particularly in summer or on hot days. Users appreciate the lightweight, cooling sensation.
Layering & Repeated Application
Reviews consistently note applying multiple layers ('2-3 times' or 'jabaja/splash' application) to build hydration without irritation, especially when skin is compromised or dehydrated.
Weekly / Seasonal Masking
Some users soak thin cotton sheets or compressed masks in the toner for packs (especially noted for calming hot skin or during sensitive skin flares). Others mention daily use year-round, with slightly higher frequency in winter/dry seasons.
