Torriden Brand Loyalty
Many consumers are repeat Torriden customers who expanded their use of the brand from existing products like ampoules and masks to this new pad format. References to "trying because I love other Torriden products" appear across multiple reviews.
Influencer & Social Proof
Purchases were influenced by YouTuber recommendations (ANDAさん mentioned) and word-of-mouth about popularity overseas. Several reviews mention deliberate purchases timed with sales events after seeing the product online.
Functional Positioning for Season
Consumers bought this specifically for summer use, drawn to the moisturizing + brightening combination for warm weather skincare. One review explicitly states "I bought it because I thought I would need it on a hot day."
Ingredient Reputation & Vitamin C
Vitamin C positioning and ingredient quality (mentioned as "the ingredients are good") motivated purchases, with some consumers seeking an accessible pad format to incorporate Vitamin C into daily routines.
Gift & Social Gifting
At least one review mentions purchasing as a gift for a foreign friend who requested it, suggesting the product appeals as a popular Korean beauty export item.