— · Serum
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4.8
128 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase and brand loyalty
Numerous reviews indicate repeat purchases (2nd, 3rd, 4th bottles mentioned frequently) and strong brand loyalty, with customers specifically seeking out this product after prior positive experiences.
Gift-giving for mature and dry skin
Several reviews mention buying as a gift for mothers or family members with mature or very dry skin, citing recommendations from others who experienced good results.
Influencer and word-of-mouth discovery
Consumers report trying samples first (from beauty boxes or friends) and then purchasing full size based on positive sample experience, and some mention discovering it during travels to Korea.
Price and promotional sales
Multiple reviews mention buying during sales or appreciating the value for money, though some note the regular price is high for a 30mL bottle.
Ingredient trust and brand reputation
Consumers reference the BIOHEAL BOH brand's ingredient quality and the probioderm line's reputation for anti-aging and lifting benefits.
How they use it
Evening/nighttime primary use
Most reviews emphasize using this as a nighttime serum before bed, with many noting waking up with plump, hydrated, and moisturized skin.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering in routine
Consumers typically apply this before or after toner/lotion, followed by cream or moisturizer, often combined with retinol or other serums in their evening routine.
All-seasons use with emphasis on winter/dry months
While used year-round by many, several reviews specifically recommend it for winter and dry seasons due to its rich, nourishing texture.
Suitable for both morning and night
Some consumers note using it in the morning routine as well, though evening use is far more commonly mentioned.
Compatible with sensitive and acne-prone skin
Multiple users with sensitive skin, eczema tendencies, or acne-prone combination skin report using it successfully with patch testing.
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