— · Serum
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4.6
46 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendation
Multiple reviewers cited YouTuber/content creator endorsements (particularly Director Pi) as their reason for purchase, indicating strong social proof influence in this market.
Acne & Irritation Treatment
Consumers specifically sought this product for troubled, acne-prone, and sensitive skin, with several noting it was a deliberate choice for calming irritation and reducing redness.
Repurchase & Loyalty
At least 5 reviewers explicitly mention repeat purchases or it being their 'go-to' serum, demonstrating strong product satisfaction and repeat buy intent.
Gift Purchase
One reviewer explicitly purchased as a gift and reported positive reception from the recipient, suggesting appeal as a cosmetics gift item.
Product Line Continuation
Several buyers purchased the serum after trying other products from the AboutMe line (moisturizing cream), indicating cross-product satisfaction driving expansion purchases.
How they use it
Daily Skincare Routine
Reviewers describe using it as a regular daily serum, integrated into both morning and evening routines, with mention of it helping with makeup application.
Summer-Specific Use
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multiple consumers note using it predominantly in summer months due to its light, cooling gel formula, sometimes alternating with heavier products in other seasons.
Layering & Hydration Step
Users apply it as a hydrating serum layer, often using 1-2 pumps for full face coverage, and report it absorbs well without leaving sticky residue for subsequent steps.
Spot Treatment for Acne
Some reviewers describe applying it to troubled areas when irritation or acne appears, with reported improvement after a couple of uses.
Combination Skin Management
Multiple oily/dehydrated and acne-prone skin users report using it to hydrate without clogging pores or increasing sebum production, particularly effective on T-zone.
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