Brand loyalty and existing collection
Many buyers are established SKINFOOD toner pad users (especially of the Carrot line) who purchased the Potato version to try or rotate within the same trusted lineup.
Madecassoside/cica ingredient reputation
Reviewers cite the madecassoside and potato extract combination as a draw, associating it with proven calming and skin-barrier benefits.
Promotions and bundle value (Special set with bonus pads)
Frequent mentions of sale pricing and the +10P bonus pads drove purchase decisions, with buyers noting it as a good deal or 'stocking up' item.
Word-of-mouth and inclusion in beauty boxes
Several reviewers say they bought it after hearing rave reviews online or because it was included in a monthly Olive Young beauty box, prompting first-time trial.
Targeting redness, acne marks, and sensitive skin needs
Buyers with rosacea-prone, acne-scarred, or reactive skin specifically sought it out for its soothing/calming claims, including purchases for family members with sensitive skin.