— · Hair care
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4.8
524 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase loyalty
A very high share of reviews mention this being their 2nd, 3rd, or even 10th+ bottle, indicating strong repeat-purchase behavior and brand trust.
Value multi-pack bundle
The 2x80mL + 30mL mini bonus format is frequently cited as a bargain, with buyers noting it's cheaper than buying single bottles elsewhere and the mini size is a welcome travel bonus.
Word-of-mouth / influencer & friend recommendation
Several reviewers say they bought it after a friend, family member, or online hype/reviews recommended it, especially for damaged or color-treated hair.
Scent reputation
Many first-time buyers specifically purchased because of the product's well-known pleasant, long-lasting fragrance, sometimes compared to a 'hair perfume'.
Hard to find product format abroad
Some international buyers noted daily-use hair essence products (as opposed to styling oils) are difficult to find outside Korea, driving purchase of this specific format.
How they use it
Applied to damp/towel-dried hair before blow-drying
The most common usage pattern is applying 1-3 pumps to towel-dried or damp hair before drying with a hairdryer to smooth and protect from heat.
Skin concerns raised — and how the product addressed them
✓Reviewers with curly, wavy, or humid-climate hair report the serum notably reduces frizz and flyaways with regular use.
✓Many users with bleached, dyed, or heat-damaged hair note improved softness and reduced dryness, though a few felt it wasn't rich enough for severe damage.
✓Consistent reports of hair looking noticeably shinier and healthier after even a single application.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily use, small amount
Most reviewers use it daily with a small, penny-to-coin sized amount, adjusting pump count based on hair length and thickness.
Layered with other hair care products
Some users combine it with matching shampoo/conditioner lines or other leave-in treatments/oils for enhanced effect on very dry or thick hair.
Applied before bed or after styling
A subset of reviewers apply it to dry hair before sleeping or after final styling to lock in shine and softness overnight.
Travel use via mini bottle
The bundled 30mL mini bottle is frequently used specifically for travel, gym, or pool use due to its portable size.
✓Most reviewers say the product is non-greasy and absorbs quickly, though a small subset experienced oily hand residue or slight heaviness with overuse.
✓Several fine-haired users specifically praise the lightweight formula for not weighing hair down, while a few still found it slightly heavy for very fine strands.
Concerns and outcomes summarized from reviews; percentages are approximate.
