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4.9
15 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Heritage & Loyalty
Multiple reviewers mention being longtime SUM37 customers returning after years away, attracted by the brand's established reputation for quality and efficacy in the luxury skincare segment.
Gift Selection
Several purchases were motivated by the set's attractive packaging and compact size, making it a popular choice for gifting to family and friends.
Value & Promotional Pricing
Consumers specifically mention purchasing at discounted prices through marketplace promotions, suggesting price sensitivity and deal-driven purchasing behavior among international buyers.
Ingredient & Formula Trust
The brand's 'legendary luxury' status and focus on time-energy skin revitalization technology drive purchase decisions among consumers seeking scientifically-backed skincare solutions.
Travel-Friendly Size
The 50ml compact sizing is cited as a practical purchase reason, appealing to consumers looking for portable skincare options for trips and everyday convenience.
How they use it
Daily Toner-Emulsion Routine
Consumers integrate both products sequentially in their skincare routines as a foundational 2-step hydration system, applying toner first followed by emulsion for optimal absorption.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Lightweight Absorption Preference
Users note applying the products despite having thin or sensitive skin due to the fast-absorbing, non-heavy formulation that doesn't feel occlusive or suffocating on the face.
Regular Repurchase Cycle
Multiple reviews indicate repeat purchasing patterns, suggesting consistent inclusion in everyday skincare regimens rather than occasional or seasonal use.
Convenient Travel Use
The 50ml size is specifically utilized for travel scenarios where full-size products are impractical, indicating usage during both daily commutes and longer trips.