— · Hair care
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4.8
38 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase and Word-of-Mouth
Multiple reviewers mention buying it a second or third time, with family members and friends recommending it. The repeat purchase rate signals strong satisfaction.
Hair Loss and Thickness Claims
Several consumers specifically cite hopes or observations of reduced hair fall and thicker, healthier-looking hair as motivators for purchase and continued use.
Ingredient/Formulation Reputation
The egg-white formulation and Korean brand origin appear to drive purchase intent, with reviewers seeking a gentler alternative to standard shampoos.
Scent Appeal
The pleasant floral and apple notes are frequently mentioned as a purchase driver, with consumers appreciating the lasting fragrance throughout the day.
Price and Promotion Sensitivity
Reviewers mention waiting for sales and buying 'cheaply,' indicating price-conscious purchasing behavior typical of e-commerce channels.
How they use it
Daily/Regular Scalp Cleansing Routine
Consumers describe using it as part of a casual everyday routine, with emphasis on scalp cleanliness and freshness after washing.
Double-Wash Application
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Some users note the thin formulation requires pumping multiple times or shampooing twice to achieve desired lather and cleansing.
Skip-Conditioner Usage
Multiple reviewers report using the shampoo without additional conditioner, noting minimal tangling and acceptable smoothness without treatment steps.
Long-Term Usage (1-8 Months)
Several reviewers tracked outcomes over extended periods (month to 8 months), suggesting this is positioned as a cumulative-benefit product requiring commitment.
