Pokemon Collaboration Packaging
Consumers were drawn to the limited-edition Pokemon-themed design and collectible pouches/keychains included in the set, often citing this as their primary motivation despite not being familiar with the brand beforehand.
Exceptional Price-to-Value Ratio
The set is perceived as significantly discounted compared to buying products individually, and many buyers combined it with additional coupons for even greater savings, making it an attractive bulk purchase for both personal use and gifting.
Green Tomato Serum Reputation
The green tomato ampoule/serum is a flagship product with established efficacy claims; repeat customers specifically sought out this set to repurchase this product or discover complementary items from the line.
Complete Skincare Routine Bundle
Consumers appreciated the set's ability to provide a full regimen (cleansers, serums, creams, toner pads) rather than requiring separate purchases, reducing decision fatigue and enabling morning/evening routine creation.
Influencer and Social Recommendations
Reviews mention influencers (referred to as 'Alun' and 'Soy') whose endorsements and product shares prompted purchases, particularly on TikTok and Instagram platforms.