Long-term repurchase & brand loyalty
Multiple reviewers report 10+ years of continuous use, with many repurchasing after the product's reformulation. The established track record drives repeat buying behavior.
Booster/first essence positioning
Consumers specifically purchase this as a toner or essence to layer before other skincare, attracted by its ability to improve absorption of subsequent products.
Whitening & skin tone benefits
At least one reviewer explicitly chose this product for whitening effects, and multiple mention skin luminosity and radiance improvements.
Ingredient reputation & brand trust
Consumers cite ingredient quality and company values (e.g., concern for ingredient separation) as purchase criteria, indicating ingredient-driven buying.
Price-to-efficacy value proposition
Reviewers perceive good value relative to performance, though price is not explicitly highlighted as a primary driver in most reviews.