— · Essence
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4.6
252 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Prior brand trust
Many buyers already use UNOVE shampoo, treatment, or oil and purchase the curling essence to complete the line, citing consistent scent and quality across products.
Digital perm maintenance
A large share of purchases are specifically to maintain and revive digital perms or salon curls between washes.
Repeat purchase/loyalty
Numerous reviewers explicitly mention this is their second, third, or fourth repurchase, citing consistent results and scent as reasons to rebuy.
Word-of-mouth and reviews
Several buyers say they tried it after seeing many positive reviews or recommendations from friends/family with curly or wavy hair.
Gifting
Some reviewers bought it as a gift for mothers or friends with curly hair, often satisfied with the recipient's results.
How they use it
Applied on damp/wet hair post-wash
Most common usage is applying to soaking wet or damp hair immediately after washing, before air-drying or diffusing.
Pre-styling step with heat tools
Frequently used before curling irons, hair dryers, or Dyson Airwrap to enhance and prolong curl hold.
Skin concerns raised — and how the product addressed them
✓Most reviewers report the product calms frizz and smooths hair, though a minority with curly/coily hair found frizz increased.
✓Reviewers with permed or heat-damaged hair say it restores moisture, softness, and shine, and some use it specifically as heat protection.
✓Mixed results: some with thin hair report increased volume/body, while others say it flattened their hair further.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Focused on ends or perm-damaged sections
Many apply a small amount only to hair ends or damaged/permed sections rather than roots, to avoid weighing hair down.
Second/third-day curl refresh
Some use it specifically to revive curls on non-wash days rather than right after washing.
Layered with other UNOVE or third-party products
Commonly combined with hair oil, leave-in conditioner, gel, or mousse as part of a broader routine.
✓Frequently reported to revive and extend the life of digital perms and natural curls, keeping them defined longer.
✓Not resolved for a subset of users—several note sticky fingers or a stiff, waxy after-feel, especially with overuse.
Concerns and outcomes summarized from reviews; percentages are approximate.
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