Affordable price point with quality reputation
Multiple reviewers specifically mention buying this brush because Studio17 products offer good quality at low prices, making it attractive for budget-conscious consumers who want multiple brushes in their collection.
Dedicated highlighter and cheek brush need
Many consumers purchased this explicitly for cheek highlighter, blush, and powder application, seeking a specialized fan brush tool for these specific makeup steps.
Positive brand track record
Several reviewers indicate they buy Studio17 brushes repeatedly because past purchases have satisfied them, creating repeat customer behavior independent of specific product features.
Sale and promotional triggers
Customers mention buying during sales periods when the price was reduced, indicating price sensitivity drives purchase decisions for this product category.