Brand loyalty and product line extension
Consumers already familiar with KAHI sheet masks or other products purchase the ampoule based on positive prior experiences with the brand, expecting similar quality and results.
Price-sensitive purchasing
Multiple reviews mention buying on sale or at discounted prices (half-price, described as 'affordable'), indicating price sensitivity is a significant factor in purchase decisions despite generally positive brand perception.
Gift-giving occasions
At least one review explicitly states the product was purchased as a gift for a family member, suggesting KAHI ampoules function as premium skincare gifts in international markets.
Influencer and viral content exposure
Multiple mentions of product discovery through social platforms (Instagram, TikTok) and the frequency of positive claims about 'glass skin' and transformation results suggest social media influence drives purchase consideration.