— · Hair care
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4.8
46 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sample conversion and trial success
Multiple consumers mention purchasing after receiving positive sample experiences, such as in advent calendars, and becoming convinced by actual usage results.
Influencer and social media recommendations
Several buyers specifically cite influencer recommendations (named individuals like Suika and KAYO) and YouTube videos as motivation for their initial purchase decision.
Hair loss and scalp health concerns
Many consumers purchased specifically to address hair loss concerns and scalp sensitivity, often after researching solutions online or seeing the product marketed as suitable for pregnant women.
Repeat purchase loyalty
Extensive evidence of repeat buyers (4th, 5th, 6th purchases mentioned), suggesting high satisfaction and habitual replenishment behavior.
Price and promotional timing
Buyers mention purchasing during sales periods on OliveYoung and taking advantage of discount events, indicating price sensitivity but acceptance at promotional rates.
How they use it
Daily scalp care routine
Multiple reviews indicate regular daily or consistent use as part of an established hair care routine, with some users mentioning monthly reorders.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Seasonal cooling preference
Several consumers specifically use or prefer this product during hot summer months for its cooling sensation on the scalp.
Combination with complementary products
Reviews mention pairing with the brand's conditioner, essence, hair tonic, and scalp products as part of a multi-step regimen.
Morning and post-shampoo application
One review notes the product creates stable lather without heavy splash, suggesting it lasts longer and may be used for multiple washes per bottle.
