1+1 bundle value
Numerous reviewers say the two-for-one promotion was the main reason they tried or repurchased the product, calling it affordable and a great deal versus single-tube lip masks.
Alternative to pricier brands
Several buyers switched from Laneige or Torriden lip sleeping masks due to cost, and found this product comparably or more hydrating.
Peptide/hyaluronic acid ingredient appeal
Shoppers cite the peptide and hyaluronic acid blend as a reason for purchase, hoping for plumping and anti-aging lip benefits.
Repeat purchase / brand loyalty
Many reviewers explicitly mention this being their 2nd, 3rd, or 4th repurchase, citing consistent results as the reason to keep buying.
Gifting
Some buyers purchased extra tubes to give to family members (mother, daughter, friends) due to the bundled two-pack format.