— · Hair care
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4.8
522 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repeat/loyalty purchase
A large share of reviews explicitly mention repurchasing multiple times ('リピート', '回購', '6th repurchase') and buying alongside the brand's shampoo and treatment as a full routine.
Word-of-mouth and gifting
Several buyers say they were recommended the product by a friend or bought the double pack to share with a daughter, mother or sister.
Scent variety and collectability
The double pack format (e.g., Tender Bloom + Cherry Blossom/Warm Petal) encourages buyers to purchase to try or stock up on limited seasonal scents like sakura.
Perceived premium value vs. luxury brands
Multiple reviewers compare it favorably to high-end brands like Kerastase, citing similar or better results at a lower price.
Sample-to-full-size conversion
Several customers tried a mini/travel-size or sample version first and then purchased the full 70ml size after being satisfied.
How they use it
Pre-blow-dry application on damp hair
The most common usage is applying 1-3 pumps to towel-dried or damp hair before blow-drying to reduce frizz and drying time.
Focus on mid-lengths and ends
Skin concerns raised — and how the product addressed them
✓Most reviewers say regular application visibly tames frizz and flyaways, especially on wavy or curly hair, though a few say results don't fully last overnight.
✓Users with heat-styled, bleached or permed hair report the oil makes strands noticeably softer and more manageable, with some calling it comparable to salon-grade treatments.
✓Many say ends feel hydrated and less brittle after use, though a couple of reviewers felt the moisturizing effect was only moderate and needed extra product.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers with long or damaged hair apply the oil mainly to mid-shaft and ends to avoid weighing down roots.
Daily or every-other-day use
Some use it once daily, others every other day, adjusting pump count based on hair thickness and dryness.
Layered within a full haircare line
Many pair the oil with the brand's shampoo and treatment for a consistent line-use routine, reporting cumulative improvement in hair quality.
Touch-up on dry hair
A subset use it on already-dry hair to smooth flyaways or refresh scent throughout the day, especially in humid climates.
✓Reviewers frequently report increased shine and a healthier-looking finish after applying the oil, often noting compliments from others.
✓Several users specifically credit the oil with reducing the appearance of split ends and preventing further breakage with continued use.
Concerns and outcomes summarized from reviews; percentages are approximate.
