Entry-level retinol positioning
Majority of reviews cite using this as their first retinol product or as a gentle alternative to stronger retinoids. Consumers specifically value it as a non-intimidating starting point.
Brand recommendation & word-of-mouth
Multiple reviews mention friends recommending the product or purchasing as a result of influencer/peer suggestions, particularly on social platforms.
Promotional pricing and bundling
Several reviews reference 1+1 promotions, sales events, and the included 10ml bonus as purchase drivers, indicating price sensitivity in the target market.
Substitute for unavailable alternatives
At least one review notes switching from a SomeByMi retinol due to stockout, suggesting some consumers view this as a comparable option to competitor products.
Specific skin concern targeting
Consumers bought it to address acne marks, blemish scars, skin tone unevenness, and fine wrinkles based on ingredient reputation and product positioning.