Ceramide ingredient reputation
Many buyers purchased specifically because it contains ceramide, which they associate with barrier repair and moisture retention, often after being told by dermatologists or general skincare knowledge that ceramide suits dry/sensitive skin.
Influencer / YouTuber recommendation
A large number of Japanese and Korean reviewers cite specific YouTubers or 'Director Pie' style influencers recommending the product, driving first-time trial purchases.
Repeat purchase / loyalty
Numerous reviewers mention this being their 3rd, 4th, or even 10th+ repurchase, describing it as an item they 'can't live without,' especially heading into winter.
Value for large volume (cost-per-use)
The 100mL glass bottle is repeatedly described as unexpectedly large for the price, making it feel like excellent value compared to typical 30mL serums.
Gifting to family members
Several reviewers bought it for mothers, sisters, or partners with dry or aging skin, often after personally liking it first.