— · Toner
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4.7
20 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and repurchase
Multiple reviewers cite prior positive experience with SUM37 products, driving repeat purchases. Several mention buying again after initial satisfaction.
Value and promotional pricing
The set bundle with two 60ml refills is repeatedly highlighted as offering premium brand access at accessible prices, especially during sales. Several buyers mention purchasing specifically during discounts.
Comparative superiority
Reviewers directly compare it favorably to luxury alternatives like La Mer and Aesop mists, positioning it as better performance-to-price ratio.
Portable and convenient packaging
The set format with multiple bottles appeals to consumers wanting portability for on-the-go use and layering into skincare routines.
Ingredient and brand reputation
SUM37's established brand reputation for efficacious formulations influences purchase decisions, particularly among consumers familiar with Korean cosmetics.
How they use it
Pre-makeup hydration step
Multiple reviews indicate use immediately before makeup application for base hydration and glow. Reviewers describe it as part of their morning routine preparation.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Post-toner layering
Consumers use it as a lightweight hydration layer immediately after essence or toner to lock in moisture without heaviness.
Dryness spot-treatment
Reviewers apply it specifically when dryness is concerning, particularly in autumn/winter seasons, suggesting flexible usage rather than strict daily routine.
Throughout-the-day refreshment
The portable bottle size enables mid-day or makeup-over reapplication for moisture supplementation and glow refresh.
Calming and soothing step
One reviewer notes it has a 'calming' effect, suggesting use for skin soothing in addition to hydration purposes.
