— · Moisturizer
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4.8
141 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and MUA recommendations
Numerous consumers mention discovering the product through YouTube, Instagram, TikTok, and K-beauty makeup artists (including aespa makeup artist and MissjJamieSato), driving significant purchase intent based on professional endorsement.
Social proof and trending status
Consumers frequently cite having heard extensive online recommendations and seeing the product discussed across multiple platforms, creating strong FOMO and trust in the product's popularity.
Makeup-focused base benefit
Many buyers specifically purchased to improve makeup wear and foundation adhesion, with reviews consistently mentioning this as the primary motivation.
Repurchase loyalty
A substantial portion of reviews indicate repeat purchases (5th, 3rd bottle mentions), suggesting high satisfaction and product indispensability in routines.
Value and quantity
The set's generous volume (220ml + 80ml) at competitive pricing compared to other Korean brands attracts price-conscious buyers seeking cost-effective hydration.
How they use it
Pre-makeup primer application
The overwhelming majority of consumers use this as a makeup base, applying it to clean or toner-prepped skin before foundation. Many note using it specifically in the morning routine before makeup.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Morning and evening dual use
Frequent mentions of using it both morning and night as part of daily skincare routine, with emphasis on morning use for makeup prep and evening use for overnight hydration.
Light layering technique
Consumers describe using very small amounts that spread easily across the full face, with some mentioning layering multiple thin applications for additional hydration without heaviness.
All-season use
While some note it's especially good for summer due to lightweight texture, reviews indicate year-round use with the option to layer with heavier creams during winter for extra moisture.
Application before sunscreen
Some consumers apply this before sunscreen as part of morning skincare, though one reviewer notes difficulty layering sunscreen immediately after due to tackiness.
