Brand loyalty and line expansion
Many reviewers stated they already loved Dr.G moisturizers and other line products, prompting them to try this essence as a natural extension of their existing routine.
Influencer recommendation
Multiple reviews mention purchasing the product after celebrity endorsement by singer Hwasa, indicating strong social proof and marketing influence.
Sensitive and problematic skin needs
Consumers specifically seeking solutions for sensitive skin, acne, rosacea, and irritation purchased this product based on its positioning and word-of-mouth reputation.
Repurchase for proven efficacy
Numerous reviews mention this is their second, third, or multiple bottle repurchase, indicating satisfied customers returning for consistent results.
Value and size
Reviewers appreciated the 80mL size and pricing as a good deal for daily use compared to competitor products.