Double-pack value for money
Many reviewers cite the 2x180mL set as excellent value, especially on sale, often describing it as '1+1' or noting they get two products for close to the price of one.
Brand loyalty and repeat purchase
A large share of reviewers say they have used Mise-en-scene hair products (oil, serum, mask) for years and buy this treatment automatically as part of their routine.
Reputation for repairing damaged/bleached hair
Multiple reviewers with bleached, color-treated, or heat-damaged hair specifically bought it after hearing it helps repair damage and softness.
Sale/discount pricing
Several reviews explicitly mention buying because it was on sale or discounted, treating price promotions as the trigger for purchase.
Gifting
A few reviewers purchased the set as a gift for family or friends, citing the two-bottle format as convenient for sharing or gifting.