Brand Reputation & Truffle Ingredient
Consumers purchased this product based on d'Alba's established skincare reputation and the appeal of the white truffle ingredient, with many mentioning they were already familiar with other products in the d'Alba line.
Sale & Promotional Pricing
Multiple reviews indicate consumers specifically waited for or purchased during sales events (Black Friday, seasonal promotions), suggesting price sensitivity drives purchase intent despite the premium positioning.
Recommendation & Social Proof
Customers were attracted by positive word-of-mouth reviews, Olive Young's recommendations, and the product's accumulated 5-star ratings across platforms.
Seasonal Skincare Need
Several buyers purchased it specifically for winter moisturization and to address seasonal dry skin concerns, viewing it as an essential maintenance product during cold months.
Gift Giving
The attractive packaging and luxury positioning made consumers choose this product as a gift for family members, particularly mothers.