— · Hair care
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4.7
523 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty to UNOVE line
Many buyers already use UNOVE shampoo, conditioner, oil or mist and purchase this treatment to complete the 'line' after positive experiences with other products.
Reputation for repairing damaged/bleached hair
Reviewers with bleached, permed, or heat-damaged hair specifically sought this product out based on its reputation for restoring softness and reducing frizz.
Word-of-mouth and in-store recommendation
Several reviewers mention buying it after a friend's recommendation or an Olive Young staff suggestion, indicating strong organic advocacy.
Repurchase habit
A very high proportion of reviews explicitly state this is their 2nd, 3rd, or even 5th+ repurchase, showing strong retention once trialed.
Price/promotions
Some buyers mention purchasing during sales or coupon events on Olive Young or Qoo10, suggesting price sensitivity drives incremental purchases.
How they use it
Applied to damp/towel-dried hair
The most common usage pattern is applying a small (pearl- or coin-sized) amount to towel-dried, still-wet hair before blow-drying or straightening.
Used before heat styling
Skin concerns raised — and how the product addressed them
✓Reviewers consistently report noticeably reduced frizz and flyaways after applying before blow-drying or straightening.
✓Users with bleached or permed hair report the treatment softens and adds shine, making damaged hair feel more manageable over repeated use.
✓Many describe the product as moisturizing, keeping hair hydrated longer after washing, especially at the ends.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers apply it specifically before blow dryers, flat irons, or curling irons as a heat protectant step in their routine.
Layered with other UNOVE products
Many combine it with UNOVE oil, mist, or hair mask for enhanced smoothness, applying this treatment first followed by a lighter finishing product.
Targeted application on ends only
Some users with fine or oily roots apply it only to mid-lengths and ends to avoid weighing down the scalp area.
Occasional rather than daily use
A subset of reviewers use it 2-3 times per week or before important events/humid days rather than daily, to avoid buildup or greasiness.
✓While praised for softness, overapplication is reported to leave hair looking greasy or weighed down, only resolved by using a smaller amount.
✓A small subset of users experienced skin bumps or acne they linked to the product, suggesting inconsistent tolerance for fragrance-sensitive users.
Concerns and outcomes summarized from reviews; percentages are approximate.
