Word-of-mouth and repurchase loyalty
Many reviewers explicitly state this is a repeat or multiple-time repurchase, often citing it as a long-term 'holy grail' staple in their routine.
Influencer and social media buzz
Several reviewers mention buying because it was recommended by YouTubers, Instagram influencers, or was 'trending/viral' on SNS.
Bundle/set value for money
The duo set format is frequently cited as a good deal, especially when purchased during sales, offering one bottle for home and one for travel.
Pairing with other JSM products
Customers who already use JUNGSAEMMOOL cushion foundation or base products bought the mist specifically to complete or enhance that makeup system.
Dry skin and dryness concerns
Many purchasers with dry skin bought it specifically seeking hydration to combat makeup looking dry, tight, or flaky.